Flying circles launched in South Africa

06 Dec 2006 19:22

The Unite for Diabetes campaign has launched an exciting multi-media campaign in South Africa. This website hosts these new elements aimed at taking the blue circle and diabetes awareness out to a new audience. The launch comes at a crucial time for the UN Resolution on diabetes. It is hoped they will focus the attention of a new audience on the diabetes epidemic.

The multi-media campaign takes a three-pronged approach to spreading global awareness and support for the Unite for Diabetes campaign:

Show your support for the campaign (through a Unite for Diabetes blog)
Throw your support for the campaign (flying circle)
Show and throw your support for the campaign (Geocaching)

Show your support (blog): Campaign supporters will be able to keep up-to-date with the Unite for Diabetes campaign’s progress through the eyes of Alex Chapman, Gabriela Reis Diccini and Dana Michelle Lewis, Youth Ambassadors for the IDF. Messages of support for the campaign can also be posted on the blog.

Throw your support (flying circle): More than just encouraging people to get together to enjoy a game of Frisbee, the flying circles campaign encourages people to share their support for the Unite for Diabetes campaign by passing on a flying circle to their friends. The flying circles hold a key fact about the global burden of diabetes and encourage recipients to log on to the flying circles website and post messages of support for the Unite for Diabetes campaign and track the progress of the flying circles, and the message they symbolize, around the world.

Show and throw your support (Geocaching): Geocaching is a treasure hunt that requires people to use a global positioning system (GPS) to search for buried containers, known as ‘caches’, that are hidden around the world by other treasure hunters, or ‘cachers’. By tapping into the existing geocaching network supporters will be able to hide, seek and track customized Unite for Diabetes Travel Bugs in caches around the world, bringing the call for a UN Resolution to a new audience.

“Diabetes affects everyone and we need the public’s support to get governments to act now. These new multi-media elements use unconventional means to reach a broader audience and helps to bring diabetes out of the shadows and onto the political and public agenda,” said Anne-Marie Felton, Chair of the Promotion and Awareness Group, UN Resolution on diabetes, Chair of Federation of Nurses in Diabetes.

More recent news:

World Diabetes Day proclaimed in Chicago (08/08/2007)
Diabetes Lights up Empire State Building (17/07/2007)
Unite for Diabetes, Inspired by Diabetes (17/07/2007)
Gulf States pledge to make diabetes a priority (17/07/2007)
Meeting the Geocaching Challenge! (08/06/2007)
Unite for Diabetes bugs take the world by storm! (01/03/2007)
Resolution is turning point in fight against diabetes (21/12/2006)
UN Resolution Caps Momentous Year for Diabetes World (21/12/2006)
G77 support a UN Resolution on diabetes (06/12/2006)
Diabetes circles take over Cape Town (06/12/2006)

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